To expand its food and drinks offer to lunch time buyers and commuters, Boots introduced a broader, deli style food offer.
The trials throughout London allowed the opportunity to try different looks and lighting depending on the type of refrigerated displays manufactured by Kaplanlar in Turkey.
- 35% increase in sales
- 8 weeks from concept to installation
- Four store locations
“Advance are a valued lighting partner and with their continued support we have been able to introduce a number of innovative lighting solutions for our cabinets.”
Duygu Kaplan – Managing Director, Kaplanlar
Boots required a discreet, efficient undershelf LED lighting solution for their cabinets with the project also including a canopy light. Coupled with this was the need for a safe, robust loom for connectivity.
The Ara LED range was a perfect match for Boots requirements so the only development required was for the loom.
Working closely with Kaplanlar, Advance created a loom using industry standard parts that could be used by multiple lighting manufacturers so it was future proof.
The prototype fridges were developed very quickly by Kaplanlar so Advance recommended using the standard Ara lights to ensure the rapid development was kept on schedule.
The new refrigerated cabinets were trialled in four London locations and was very well received by both manufacturer and retailer.
Over a 6 month trial period the sales showed an average 35% increase.